Monthly Archive for March, 2007

first class mail

Published
by
jeevs
on Sunday, March 11
in art, elsewhere, elsewhere, idea, thoughtprovoking and written
. 0 Comments


Envelope, originally uploaded by KellyLWatson.

I got myself a pad of about a dozen blank 4×6 postcards yesterday on the way home from the dentist’s. They’re very hefty (watercolor 140lb) and I’m very eager to make good use of them. I’m thinking I might draw one of my photographs for the front side (or if that doesn’t work out too well, I’ll experiment with manually enhanced printing).
Let me know if you’d like receive a little something in the mail and I’ll try and come up with something interesting for you. I’m still not sure what what exactly I’m going to do with these but I’ve got a bunch of ideas floating around. I’m also thinking about letterpressing (inspired by jasonsantamaria) and maybe starting a snailmailing-list of interesting junk .. real junk not just handwritten links ;-) but still indirectly inspired by the spontaneity and random factor of tumblelogging [i.e].
[Anyways,] I can’t make any promises, but if you leave me your mailing address or somehow communicate it to me, I’ll try to come up with something interesting to send your way. “Requests” or even vague inspiration are welcome.
If I ever get into letterpressing, I think a snailmailing-list might actually be really cool; or sans the small scale mass printing of ancient letterpressing, we could arrange a round-robin-esque chain mailing, perhaps with appended post-it notes or something of the sort.

[I don’t really know where I’m going with all this,] but I’m really liking some of these ideas. I also once planned to start up The Swap based on a bookshelf at my place for all the great folk who would participate in my winter barbecues, that never took off only because I never had the room for it, but now I’ve got loads of starkly blank wall space which I can’t wait to leverage.

Be sure to hit me up with your thoughts if unconventional group snail mailing appeals to your groove.

elsewhere: on 43things / send more snail mail

brand (red) ≠ as good as it sounds ?

Published
by
jeevs
on Wednesday, March 7
in activism, advertising, interesting and marketing
. 0 Comments

is the rise of philanthropic fashionistas decked out in Red T-shirts and iPods really the best way to save a child dying of AIDS in Africa?

“The Red campaign proposes consumption as the cure to the world’s evils,” said Ben Davis, creative director at Word Pictures Ideas.

Trent Stamp, president of Charity Navigator, which rates the spending practices of 5,000 nonprofits, said he’s concerned about the campaign’s impact on the next generation. “The Red campaign can be a good start or it can be a colossal waste of money, and it all depends on whether this edgy, innovative campaign inspires young people to be better citizens or just gives them an excuse to feel good about themselves while they buy an overpriced item they don’t really need.”

“It benefits the for-profit partners much more than the charitable causes.”

from an article in AdAge.