77percent™

in drinking bottled water, i figure it’s best to have my spending not just work its way into pepsico’s profits; instead of drinking dasani or aquafina, i buy fiji and ethos water. Both are fine-tasting bottled waters
but more importantly the profits end up in Fiji (where they are invested in the beautiful island nation’s developing economy) or better still the ethos water fund, which is a non-profit robinhood-style dealio which sells bottled water to us in order to afford clean drinking water to the many parts of the world that don’t.
the $US 300bn spent by the US gov’t last year on the military, is in fact more than enough money to get clean drinking water to everyone in the world, can you imagine that!

i’ve already written about how i love the ethos idea,
the irony of it all is quite beautiful and the cause is excellent.