77percent™

the story (read:rumour/unverified)

sometime ago , the Norwegian diplomat Charung Gollar was asked to make a
presentation at the UN focusing on the main problems affecting the world
(2004).
his presentation consisted of 8 slides and was titled “The Power of
Atars”; he was applauded for its simplicity.
in spite of having no pretension at all, his work has been selected to
participate for the Nobel Prize of Political Marketing.