77percent™

yea , everyone knew that the cows i met on the street yesterday afternoon were working for the maryland state lottery .. but the campaign could have been good (up to the point at which everyone was super disappointed, (dismal hopes of a non-marylandstatelottery commercial crushed)] if they had managed to keep it under covers .. but they failed ; the idea was certainly clever but this probably has to havc been the most horribly failed attempt at viral marketing in a while .. surely ppl were spreading the news for them but they could have forced every person that isn’t blind in the state of maryland to point their televisions to their commercial and it would still be equally ineffective .. there’s no point at all wasting all that time and effort building hype for a website and paying ppl to wander the streets handing out business cards if it’s all intended just to forward to people to a piece of super anticipated conventional television marketing crap ; but most importantly the maryland state lottery just isn’t the right client, but of course the whole idea behind the campaign of getting everyone to tune into ‘the networks’ at a certain time just to watch a conventional television commercial isn’t really any more effective than spending an equivalent quantity of cash and effort on getting the same ad repeated enough times for everyone to see it